The Explosive Rise, Fall & Resurgence of Patanjali: A Powerful Case Study
The Meteoric Rise, Fall, and Resurgence of Patanjali: A Patanjali Case Study Introduction In the early 2000s, India witnessed the rise of a spiritual leader, Baba Ramdev, who gained national prominence through his yoga programs. Little did anyone anticipate that he would go on to disrupt India’s FMCG (Fast-Moving Consumer Goods) sector with the launch … Read more